User Experience Design Leader

User Experience Design Leader

User Experience Design Leader

I accelerate new and enterprise design teams in financial services, manufacturing, and healthcare – with 11+ years of design expertise. Currently based in Columbus, Ohio.

I accelerate new and enterprise design teams in financial services, manufacturing, and healthcare – with 11+ years of design expertise. Currently based in Columbus, Ohio.

I accelerate new and enterprise design teams in financial services, manufacturing, and healthcare – with 11+ years of design expertise. Currently based in Columbus, Ohio.

Hi, I'm Edward Liu

After many detours, I discovered my true calling in design. Since then, I've helped startups and enterprises early in their design maturity. My expertise spans both user research and design, which has enabled me to grow and manage a talented design team.

I live happily with my wonderful wife, my delightful son, and a sweet dog – who is indirectly responsible for many good ideas that come to mind while walking her. In my free time, I enjoy tennis, writing, and love staying organized with Apple Notes.

Hi, I'm Edward Liu

After many detours, I discovered my true calling in design. Since then, I've helped startups and enterprises early in their design maturity. My expertise spans both user research and design, which has enabled me to grow and manage a talented design team.

I live happily with my wonderful wife, my delightful son, and a sweet dog – who is indirectly responsible for many good ideas that come to mind while walking her. In my free time, I enjoy tennis, writing, and love staying organized with Apple Notes.

Hi, I'm Edward Liu

After many detours, I discovered my true calling in design. Since then, I've helped startups and enterprises early in their design maturity. My expertise spans both user research and design, which has enabled me to grow and manage a talented design team.

I live happily with my wonderful wife, my delightful son, and a sweet dog – who is indirectly responsible for many good ideas that come to mind while walking her. In my free time, I enjoy tennis, writing, and love staying organized with Apple Notes.

Experience

Morgan Stanley

User Experience Design Manager

User Experience Lead

August 2018–present

Freenome

Fractional Designer

January 2024–June 2024

Cardinal Health

Senior UX Designer

November 2015–August 2018

J.P. Morgan Chase

UX Designer

September 2014–November 2015

Experience

Morgan Stanley

User Experience Design Manager

User Experience Lead

August 2018–present

Freenome

Fractional Designer

January 2024–June 2024

Cardinal Health

Senior UX Designer

November 2015–August 2018

J.P. Morgan Chase

UX Designer

September 2014–November 2015

Experience

Morgan Stanley

User Experience Design Manager

User Experience Lead

August 2018–present

Freenome

Fractional Designer

January 2024–June 2024

Cardinal Health

Senior UX Designer

November 2015–August 2018

J.P. Morgan Chase

UX Designer

September 2014–November 2015

Reviews

Edward is effective in driving change across our organization by challenging the status quo, while taking into account a diverse set of perspectives and stakeholders. With his guidance and advice, stakeholders achieved superior decision making and lasting business outcomes when designing our digital presence.

Edgar
Former Manager

I love working with Edward, he is great to be around, polite, funny, knowledgeable and not afraid to ask the difficult questions and challenge the status quo.

Ali
Product Owner

Edward is a self-starter who takes initiative and is not afraid to take ownership of new design projects. His leadership ensured that multiple projects got the necessary attention from the design team, which led to their successful presentation and adoption by the business.

Rod
Head of Brand

Edward's ability to collaborate across teams and departments is a strength not everyone has. I’m impressed with the way he is working to dismantle silos. For example, in our efforts to facilitate standardized design principles across the tech community, he coordinated with multiple stakeholders, broke down complex projects into manageable pieces and helped everyone else feel more confident about their part in it.

Philip
Tech Lead

Edward is very good at thinking across the whole organization and identifying opportunities to unify disjoined parts of the user experience.

Scott
Product Strategy

Over the past number of years, I’ve had the privilege to work closely with Edward on numerous projects. He is an incredibly talented and thoughtful designer and colleague who actively looks for collaboration and feedback to find the best solutions for the projects he works on. This dedication to communication, teamwork and collaboration sets him apart in exemplifying the core values of the firm and its responsibility to our clients.

Elisabeth
Product Marketing Manager

He is highly skilled, very strong in the UX domain, and always calm and collected, and empathetic. He is the "Go to" person for any project or task where there is a mention of user experience or design in the requirements.

Megan
Former Manager

Life Outside Work

Interest image
Interest image
Interest image
Interest image
Interest image
Interest image
Interest image
Interest image
Interest image

Life Outside Work

Interest image
Interest image
Interest image
Interest image
Interest image
Interest image
Interest image
Interest image
Interest image

Life Outside Work

Interest image
Interest image
Interest image
Interest image
Interest image
Interest image
Interest image
Interest image
Interest image

Contact

The easiest way to reach me is to connect with me on LinkedIn or on ADPList. I'm always happy to talk and help another designer out!

Contact

The easiest way to reach me is to connect with me on LinkedIn or on ADPList. I'm always happy to talk and help another designer out!

Contact

The easiest way to reach me is to connect with me on LinkedIn or on ADPList. I'm always happy to talk and help another designer out!