I accelerate new and enterprise design teams in financial services, manufacturing, and healthcare – with 11+ years of design expertise. Currently based in Columbus, Ohio.
Hi, I'm Edward Liu
After many detours, I discovered my true calling in design. Since then, I've helped startups and enterprises early in their design maturity. My expertise spans both user research and design, which has enabled me to grow and manage a talented design team.
I live happily with my wonderful wife, my delightful son, and a sweet dog – who is indirectly responsible for many good ideas that come to mind while walking her. In my free time, I enjoy tennis, writing, and love staying organized with Apple Notes.
Writing
3 Jun 2024
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11
min read
23 May 2024
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9
min read
26 Mar 2024
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5
min read
Experience
Gifthealth
Fractional Designer
September 2024–present
Morgan Stanley
User Experience Design Manager
User Experience Lead
August 2018–present
Freenome
Fractional Designer
January 2024–June 2024
Cardinal Health
Senior UX Designer
November 2015–August 2018
J.P. Morgan Chase
UX Designer
September 2014–November 2015
Reviews
Edward is effective in driving change across our organization by challenging the status quo, while taking into account a diverse set of perspectives and stakeholders. With his guidance and advice, stakeholders achieved superior decision making and lasting business outcomes when designing our digital presence.
Edgar
Former Manager
I love working with Edward, he is great to be around, polite, funny, knowledgeable and not afraid to ask the difficult questions and challenge the status quo.
Ali
Product Owner
Edward is a self-starter who takes initiative and is not afraid to take ownership of new design projects. His leadership ensured that multiple projects got the necessary attention from the design team, which led to their successful presentation and adoption by the business.
Rod
Head of Brand
Edward's ability to collaborate across teams and departments is a strength not everyone has. I’m impressed with the way he is working to dismantle silos. For example, in our efforts to facilitate standardized design principles across the tech community, he coordinated with multiple stakeholders, broke down complex projects into manageable pieces and helped everyone else feel more confident about their part in it.
Philip
Tech Lead
Edward is very good at thinking across the whole organization and identifying opportunities to unify disjoined parts of the user experience.
Scott
Product Strategy
Over the past number of years, I’ve had the privilege to work closely with Edward on numerous projects. He is an incredibly talented and thoughtful designer and colleague who actively looks for collaboration and feedback to find the best solutions for the projects he works on. This dedication to communication, teamwork and collaboration sets him apart in exemplifying the core values of the firm and its responsibility to our clients.
Elisabeth
Product Marketing Manager
He is highly skilled, very strong in the UX domain, and always calm and collected, and empathetic. He is the "Go to" person for any project or task where there is a mention of user experience or design in the requirements.
Megan
Former Manager
Life Outside Work
